The Coffee Queen at Burger King has, by some stretch of the imagination, stepped up her game YET AGAIN.
Today, before I even walked into the restaurant, a steaming hot large black coffee was sitting on the counter, almost as if she saw me exiting the subway station from 50 yards outside of Burger King and knew I’d be entering within 60 seconds or so.
Once I actually opened the door to enter, she waved at me and pointed to my coffee on the counter. She then turned to point at the register and card reader—she had already put the order in the system and was just awaiting my payment.
I don’t think it will be possible to take this professionalism up any more notches unless she were to send another Burger King employee to grab my wallet out of my pocket as I exit the subway, run ahead and charge me for the coffee, then run back with my coffee in hand to pass it over to me before I can even enter the restaurant.
I’m not expecting this scenario to actually happen, because that’d be pretty crazy, but it certainly seems POSSIBLE considering the gradual progression of the Coffee Queen’s out-of-this-world efficiency from “AWESOME” to “FU**ING UNBELIEVABLY IMPRESSIVE” to “HOW IS THAT EVEN POSSIBLE?!”
Until next time,
Michael J. Erickson, CEO & Co-Founder
