Taco Bell has coffee now, apparently.
Why?
Who in their right mind would go to Taco Bell and think to themselves, “you know what I really want right now? A steaming hot cup of coffee to wash down this spicy steak quesadilla…”
Be realistic, Taco Bell—you make tacos. You don’t make coffee.
Burger King—you messed up, too. Burger King sells tacos now. Did you know that? What the hell is that all about?
No.
Everybody needs to sell their own crap. These overlaps could be disastrous.
Taco Bell should sell tacos.
Burger King should sell burgers.
McDonald’s should sell mcdonalds.
Until next time,
Michael J. Erickson, CEO & Co-Founder
