09/25/2019

Today, when I was exiting the subway, I smelled something wonderful.

After the 5 seconds it took to reach the staircase to exit the subway station, I realized it was the cologne of the man in front of me.

My first instinct was to tell the strange man, “dude, you smell SENSATIONAL. What’re you wearing, my man? Because it’s WORKING.”

Fortunately, I didn’t give in to my instinct, because upon further examination, the man’s shiny, hairless dome was covered in intimidating tattoos (quite offensive tattoos, to say the least).

I then realized that, though I had a full 12 inches of height against this man, he was absolutely ripped. If he took my compliment the wrong way, he could easily push or kick me down the staircase that we were scaling, back into the puddle of urine at the bottom of the stairrs (whether from a human or an animal—urine is urine, and urine is icky. That’s my two cents on the whole urine-issue, anyway).

So, against my (initial) better judgement, I let the (intimidating, yet glorious-smelling) fish return back to the sea, never to find out what fragrance he was wearing.

  1. It was clean, yet not detergenty.
  2. It was masculine, yet not hunkish.
  3. It was powerful, yet not overbearing.

I’ve searched every major fragrance database for these scent qualities exactly.

Nothing’s come up.

Until next time,

Michael J. Erickson, CEO & Co-Founder