09/06/2019

Adults are, just like their children, terrified of the dark.

But rather than their fear being a literal fear of the absence of light, their fear of the dark is more figurative.

We fear that which we do not know (the dark).

Why is that?

Unknown things aren’t usually that bad (though, sometimes they are).

Back in cavemen (and cavewomen and cavebaby) times, our ancestors too were afraid of the unknown. If we could time-travel back, however, to tell them the future involved Bring Your Own Cup Day at 7/11, they’d be totally psyched and realize they have nothing to worry about.

If we were to travel back in time to tell that psychopath Walt Disney that, in congruence with his Last Will & Testament, his body was ACTUALLY going to be frozen on the off-chance that we could reanimate him, he’d be like, “aww, dope! I had nothing to worry about after all… I should’ve just trusted you guys; I was wondering whether you’d actually do it for me…I know I made it clear that I wanted to be frozen, but I was wondering if you guys were gonna be like, ‘eh, let’s just cremate him…’ after I died. I’m so glad to hear that you’re going to obey my will—although you kind of have to, right? Isn’t that, like, the law? Maybe not though… I mean, you couldn’t do something ILLEGAL just because I say to in my Last Will & Testament. Right? That would be lunacy. Thanks again, fellas.”

Who knows what the future holds for us?

Either way, even if the future is total horsesh*t, there will probably be some awesome stuff going on at 7/11 or Disney World (though I’ve never been to Disney World, nor do I have any remote desire to go there—not a fan of imposters; give me the REAL Mickey Mouse, or give me death).

Until next time,

Michael J. Erickson, CEO & Co-Founder