06/22/2019

When I was younger, I’d drive 100 miles without honking a single time.

As I’ve gotten older, I’ve come to realize that I’ve been SERIOUSLY under-utilizing the honking-function, so I’ve decided to honk more over the past year.

I’ll be honest, it’s been fun.

It’s a playful little way of basically saying, “you’re a sub-human piece of trash and the world would be better without you in it.”

I’ve gotten so immune to the poor drivers around me that I no longer even yell when I honk. Instead, I lean on the horn for a few seconds (which is a long time, when you really consider how long a few seconds is in “honking-time”), facial expression completely unchanged.

I don’t skip a beat when I honk. It’s come to be like my second nature.

You know how, when somebody does something really stupid on the road that could cause a massive accident, your heart feels like it skips a beat and you’re almost in shock for a few seconds? That doesn’t happen to me anymore.

For example, if a car were to be driving on wrong side of the road straight at me, my inner monologue wouldn’t be a series of expletives, as one might expect, but rather something along the lines of, “oh, here we go now.” Then, as all the Erickson children were taught from a very young age, I’d avoid the accident with total ease.

Until next time,

Michael J. Erickson, CEO & Co-Founder