06/10/2019

I know it’s hot out, but I’m going to wear my jacket, thank you very much.

I guess I just didn’t remember that my outfit choice falls under the umbrella of your responsibility.

Thank you for your consideration, but frankly, it’s none of your business what I’m wearing.

Obviously, I’m uncomfortably warm—but there’s a reason for the things that I do. I’m Swedish—warm blood (and seasonal depression—but that’s for another day) has coursed through the veins of my ancestors for thousands of years.

My ancestors were VIKINGS. They used to wear skimpy little white tank-tops in BLIZZARDS. Can you imagine how overheated I am wearing a sweater in the summer? It’s hot, man!

That being said, it still doesn’t concern you.

If you really need to know my thinking, it’s this—men can’t carry purses (we can carry satchels, but it takes a very specific look to pull that off), yet we still have things that we need to carry around. There’s only so many items that you can stuff in your pants pockets before you look like a maniac. So, I wear a jacket—PROBLEM SOLVED (or, “problem SHOULD be solved,” because strangers feel the need to complain to me about MY outfit).

Every jacket pocket is utilized— gum in the left pocket, keys in the right pocket, notebook on the breast pocket.

Bingo-bango-bongo.

That’s it.

I’m a very calculated person. You NEVER know better than I do. NEVER.

I’ve thought of everything. I’ve spent YEARS thinking of EVERY POSSIBLE OUTCOME. There’s a reason for the things that I do, even if you may not understand that reason.

Trust that some people know better than you do.

Until next time,

Michael J. Erickson, CEO & Co-Founder