Life insurance is a tricky thing.
For obvious reasons, life insurance companies need to ensure that they aren’t being taken advantage of. For instance, as the beneficiary, you can’t be murdering the policyholder. That’s madness.
Now, I’ve been thinking… where’s the line?
Look, if I decided to fight a bear, like a full-on bear, in hand-to-hand combat, would my life insurance policy still take care of my beneficiary in the event of my death?
I’m guessing not, but they should!
The life insurance companies would probably chalk the fight up to some bogus reason, like “suicide-by-bear-fight,” but what if I really thought I was going to win? In all honesty, I could probably slaughter a bear in hand-to-hand combat. Bears are slow, even if they are strong. If I jump on the bear’s back, it’s a wrap. From that position, I’d punch it until it went unconscious.
Game over.
Everybody thinks bear-fights are so dangerous. They’re only dangerous if you’re afraid of bears.
Here’s the thing—if you act scared of the bear, the bear will sense that. Immediately, this fear establishes the relationship dynamic that the bear is the PREDATOR and you are the PREY.
What you need to do is CHARGE at the bear and try to bite him. The bear will think to itself, “this dude is so much smaller than me, but if he’s still going ahead and biting me, he must be the Alpha and I must be the Beta. I’m going to back off…”
Given the choice of “fight-or-flight,” it always makes sense to fight, unless your opponent has a gun/knife.
As long as you look crazy enough, you can scare ANYONE.
Until next time,
Michael J. Erickson, CEO & Co-Founder
