Putting rice in a tortilla is like painting over a blue wall with more blue paint.
Sure, get your meat in there.
Why not? Throw some cheese in there.
Get your lettuce in there.
Get your sour cream in there.
Get your guac in there.
But don’t put more starch in there. It’s unnecessary.
I mean, it’s delicious and I do it every time I eat a burrito, but it doesn’t make any sense, right?
You don’t put chips in a bag of pretzels to add a crunch. You put chips on a soft sandwich to add a crunch.
Likewise, we should put rice on a piece of chicken, but not on a tortilla.
Until next time,
Michael J. Erickson, CEO & Co-Founder
