01/03/2020

Why do we have stylish shoes and sneakers?

Correct me if I’m wrong, but shoes are made entirely for a utilitarian purpose. You don’t brag about having a Michael Jordan screwdriver, do you?

Shoes were invented expressly for feetal-protection—not for sprucing up our feet (arguably the most repulsive human body part) in order to impress each other.

I call bullsh*t.

Let’s get back into the moccasin territory to eliminate any sense of this so-called “shoe-fashion.”

We need to get back to the days where we straight-up covered our feet with leather and that was enough.

We’re losing sight of what matters (and that’s not shoes).

Until next time,

Michael J. Erickson, CEO & Co-Founder